| Vegemite and cream cheese in a jar? Only in Australia |
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Sophie Tedmanson in Sydney - For the first time in 85 years, Australians are getting a new version of their most iconic food brand, Vegemite – and it involves cream cheese. ..
Like its British culinary cousin Marmite, the salty, brown spread usually divides opinions among food lovers, and the new take on the Australian breakfast favourite looks set to do the same. In a clever marketing campaign Vegemite's American producers Kraft Foods have launched a new, unnamed version of the Australian spread and given the Antipodean public the opportunity to give it a moniker.It is the end product of a ‘Vegemite census’ where 300,000 Australian and New Zealanders were asked how they like to eat the spread which has been a staple of the Australian breakfast since it was first launched in 1923... |
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